| Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement M Lee, S Youn International Journal of Advertising 28 (3), 473-499, 2009 | 1298 | 2009 |
| Online word-of-mouth (or mouse): An exploration of its antecedents and consequences T Sun, S Youn, G Wu, M Kuntaraporn Journal of computer-mediated communication 11 (4), 1104-1127, 2006 | 1220 | 2006 |
| Impulse buying: Its relation to personality traits and cues S Youn, RJ Faber ACR North American Advances 27, 179-185, 2000 | 1012 | 2000 |
| Determinants of online privacy concern and its influence on privacy protection behaviors among young adolescents S Youn Journal of Consumer affairs 43 (3), 389-418, 2009 | 640 | 2009 |
| Teenagers' perceptions of online privacy and coping behaviors: a risk–benefit appraisal approach S Youn Journal of Broadcasting & Electronic Media 49 (1), 86-110, 2005 | 387 | 2005 |
| Antecedents of consumer attitudes toward cause-related marketing S Youn, H Kim Journal of advertising research 48 (1), 123-137, 2008 | 275 | 2008 |
| Susceptibility and severity: Perceptual dimensions underlying the third-person effect DV Shah, RJ Faber, S Youn Communication Research 26 (2), 240-267, 1999 | 257 | 1999 |
| Restricting gambling advertising and the third‐person effect S Youn, RJ Faber, DV Shah Psychology & Marketing 17 (7), 633-649, 2000 | 215 | 2000 |
| Gender and online privacy among teens: Risk perception, privacy concerns, and protection behaviors S Youn, K Hall Cyberpsychology & behavior 11 (6), 763-765, 2008 | 196 | 2008 |
| Parental influence and teens’ attitude toward online privacy protection S Youn Journal of Consumer Affairs 42 (3), 362-388, 2008 | 192 | 2008 |
| In AI we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging … S Youn, SV Jin Computers in Human Behavior 119, 106721, 2021 | 161 | 2021 |
| Understanding ad avoidance on Facebook: Antecedents and outcomes of psychological reactance S Youn, S Kim Computers in human behavior 98, 232-244, 2019 | 149 | 2019 |
| The dimensional structure of consumer buying impulsivity: Measurement and validation S Youn, RJ Faber ACR North American Advances 29, 280, 2002 | 148 | 2002 |
| Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest S Youn, SV Jin Journal of Consumer Behaviour 16 (6), 565-576, 2017 | 126 | 2017 |
| Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance S Youn, S Kim International Journal of Advertising 38 (5), 651-683, 2019 | 116 | 2019 |
| Leading national advertisers' uses of advergames M Lee, S Youn Journal of Current Issues & Research in Advertising 30 (2), 1-13, 2008 | 113 | 2008 |
| Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life. F Wan, S Yuon, T Fang Advances in consumer research 28 (1), 2001 | 100 | 2001 |
| Brand experience on the website: Its mediating role between perceived interactivity and relationship quality D Yoon, S Youn Journal of Interactive Advertising 16 (1), 1-15, 2016 | 81 | 2016 |
| Commercial liking and memory: moderating effects of product categories S Youn, T Sun, WD Wells, X Zhao Journal of advertising research 41 (3), 7-13, 2001 | 75 | 2001 |
| Teens’ responses to Facebook newsfeed advertising: The effects of cognitive appraisal and social influence on privacy concerns and coping strategies S Youn, W Shin Telematics and Informatics, 2019 | 72 | 2019 |
