Margy Conchar
Margy Conchar
Professor of Business Administration, Marketing, East Carolina University
Verifierad e-postadress på ecu.edu
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An integrated framework for the conceptualization of consumers’ perceived-risk processing
MP Conchar, GM Zinkhan, C Peters, S Olavarrieta
Journal of the Academy of Marketing Science 32 (4), 418-436, 2004
4492004
Market valuation models of the effect of advertising and promotional spending: a review and meta-analysis
MP Conchar, MR Crask, GM Zinkhan
Journal of the Academy of Marketing Science 33 (4), 445-460, 2005
1462005
Motivations underlying the creation of personal web pages: An exploratory study
GM Zinkhan, M Conchar, A Gupta, G Geissler
ACR North American Advances, 1999
371999
The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis
M Falasca, J Zhang, M Conchar, L Li
Journal of Business & Industrial Marketing, 2017
342017
Conceptual foundations for the professional services: Criteria for identification, a classification scheme and a definition
M Conchar
American Marketing Association. Conference Proceedings 9, 253, 1998
81998
The influence of atmospherics in consumer research data collection
B Wright, MP Conchar, AM Ianuzzi
Journal of Applied Business Research (JABR) 25 (1), 2009
52009
The Online Learning Environment: Delivering Quality?
MP Conchar, HJ Meric, B Wright
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
42015
The Pursuit of Happiness: What Does it Mean to Marketers?
MP Conchar
Marketing, technology and customer commitment in the new economy, 41-41, 2015
12015
Using Consumer Stories as a Pedagogical Tool
MP Conchar, GM Zinkhan
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
The Pursuit of Happiness: What Does it Mean for Marketers?
MP Conchar
DEVELOPMENTS IN MARKETING SCIENCE 28, 42, 2005
2005
Investigating correlates of the subjective well-being of nations: An exploration of missing data techniques
Y Pan, GM Zinkhan, MP Conchar
American Marketing Association. Conference Proceedings 13, 346, 2002
2002
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
MP Conchar, GM Zinkhan
International Journal of Research in Marketing 14 (4), 397-398, 1997
1997
Gender Differences in Response to Advertising: Testing the Equivalence of the Lastovicka Scale
MP Conchar, A Caruana, MT Ewing, W Australia
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Artiklar 1–13