| Customer satisfaction and its consequences on customer behaviour revisited: The impact of different levels of satisfaction on word‐of‐mouth, feedback to the supplier and loyalty M Söderlund International journal of service industry management 9 (2), 169-188, 1998 | 875 | 1998 |
| Measuring customer loyalty with multi‐item scales: A case for caution M Söderlund International journal of service industry management 17 (1), 76-98, 2006 | 512 | 2006 |
| Customer familiarity and its effects on satisfaction and behavioral intentions M Söderlund Psychology & Marketing 19 (10), 861-879, 2002 | 422 | 2002 |
| Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment M Söderlund, S Rosengren Journal of retailing and consumer services 14 (2), 123-136, 2007 | 352 | 2007 |
| Behavioral intentions in satisfaction research revisited M Söderlund, N Öhman Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003 | 214 | 2003 |
| Revisiting the smiling service worker and customer satisfaction M Söderlund, S Rosengren International Journal of Service Industry Management 19 (5), 552-574, 2008 | 207 | 2008 |
| Young consumers’ responses to suspected covert and overt blog marketing V Liljander, J Gummerus, M Söderlund Internet Research 25 (4), 610-632, 2015 | 185 | 2015 |
| Effects of switching barriers on satisfaction, repurchase intentions and attitudinal loyalty CR Julander, M Söderlund SSE/EFI Working paper series in Business Administration 1, 1-21, 2003 | 184 | 2003 |
| Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction M Söderlund, CR Julander Journal of Retailing and Consumer Services 16 (3), 216-226, 2009 | 171 | 2009 |
| Assessing behavior before it becomes behavior: An examination of the role of intentions as a link between satisfaction and repatronizing behavior M Söderlund, N Öhman International Journal of Service Industry Management 16 (2), 169-185, 2005 | 154 | 2005 |
| Den lojale kunden M Söderlund Gyldendal akademisk, 2004 | 154 | 2004 |
| Extending the experience construct: an examination of online grocery shopping R Singh, M Söderlund European Journal of Marketing 54 (10), 2419-2446, 2020 | 120 | 2020 |
| Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions M Söderlund, J Colliander Journal of Retailing and Consumer Services 25, 47-57, 2015 | 116 | 2015 |
| Dismantling" positive affect" and its effects on customer satisfaction: an empirical examination of customer joy in a service encounter M Söderlund, S Rosengren Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2004 | 114 | 2004 |
| Den nöjda kunden: kundtillfredsställelse-orsaker och effekter M Söderlund Liber ekonomi, 1997 | 114 | 1997 |
| Customer satisfaction and links to customer profitability: An empirical examination of the association between attitudes and behavior M Söderlund, M Vilgon SSE/EFI Working Paper Series in Business Administration 1, 1-10, 1999 | 112 | 1999 |
| Other customers in the retail environment and their impact on the customer’s evaluations of the retailer M Söderlund Journal of Retailing and Consumer Services 18 (3), 174-182, 2011 | 95 | 2011 |
| The happy versus unhappy service worker in the service encounter: Assessing the impact on customer satisfaction M Söderlund, S Rosengren Journal of Retailing and Consumer Services 17 (2), 161-169, 2010 | 89 | 2010 |
| Spreading joy: examining the effects of smiling models on consumer joy and attitudes H Berg, M Söderlund, A Lindström Journal of Consumer Marketing 32 (6), 459-469, 2015 | 73 | 2015 |
| Short brand stories on packaging: An examination of consumer responses E Solja, V Liljander, M Söderlund Psychology & marketing 35 (4), 294-306, 2018 | 72 | 2018 |
