| Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011 | 5585 | 2011 |
| Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013 | 4959 | 2013 |
| Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014 | 4087 | 2014 |
| Demystifying customer brand engagement: Exploring the loyalty nexus LD Hollebeek Journal of marketing management 27 (7-8), 785-807, 2011 | 2224 | 2011 |
| Exploring customer brand engagement: definition and themes L Hollebeek Journal of strategic Marketing 19 (7), 555-573, 2011 | 2145 | 2011 |
| SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM LD Hollebeek, RK Srivastava, T Chen Journal of the Academy of Marketing Science 47, 161-185, 2019 | 1201 | 2019 |
| Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications LD Hollebeek, K Macky Journal of interactive marketing 45 (1), 27-41, 2019 | 1116 | 2019 |
| Exploring positively-versus negatively-valenced brand engagement: a conceptual model LD Hollebeek, T Chen Journal of Product & Brand Management 23 (1), 62-74, 2014 | 781 | 2014 |
| Consumer engagement in online brand communities: A solicitation of congruity theory JU Islam, Z Rahman, LD Hollebeek Internet Research 28 (1), 23-45, 2018 | 459 | 2018 |
| Beyond virtuality: from engagement platforms to engagement ecosystems C F. Breidbach, R Brodie, L Hollebeek Managing Service Quality 24 (6), 592-611, 2014 | 450 | 2014 |
| The customer engagement/value interface: An exploratory investigation LD Hollebeek Australasian marketing journal 21 (1), 17-24, 2013 | 436 | 2013 |
| Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences JU Islam, LD Hollebeek, Z Rahman, I Khan, A Rasool Journal of Retailing and Consumer Services 50, 277-285, 2019 | 388 | 2019 |
| The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities H Kaur, M Paruthi, J Islam, LD Hollebeek Telematics and Informatics 46, 101321, 2020 | 381 | 2020 |
| The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007 | 381 | 2007 |
| Tourism-based customer engagement: The construct, antecedents, and consequences RA Rather, LD Hollebeek, JU Islam The Service Industries Journal 39 (7-8), 519-540, 2019 | 353 | 2019 |
| Strategic drivers, anticipated and unanticipated outcomes of customer engagement LD Hollebeek, J Conduit, RJ Brodie Journal of Marketing Management 32 (5-6), 393-398, 2016 | 318 | 2016 |
| Virtual brand community engagement practices: a refined typology and model LD Hollebeek, B Juric, W Tang Journal of Services Marketing 31 (3), 204-217, 2017 | 313 | 2017 |
| Engagement valence duality and spillover effects in online brand communities JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem Journal of Service Theory and Practice 27 (4), 877-897, 2017 | 306 | 2017 |
| Zooming out: actor engagement beyond the dyadic MJ Alexander, E Jaakkola, LD Hollebeek Journal of Service Management 29 (3), 333-351, 2018 | 301 | 2018 |
| Personality factors as predictors of online consumer engagement: an empirical investigation J Ul Islam, Z Rahman, LD Hollebeek Marketing Intelligence & Planning 35 (4), 510-528, 2017 | 264 | 2017 |
