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Pennie Frow
Pennie Frow
Verifierad e-postadress på sydney.edu.au
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Managing the co-creation of value
AF Payne, K Storbacka, P Frow
Journal of the academy of marketing science 36, 83-96, 2008
55432008
A strategic framework for customer relationship management
A Payne, P Frow
Journal of marketing 69 (4), 167-176, 2005
36672005
Co-creating brands: Diagnosing and designing the relationship experience
A Payne, K Storbacka, P Frow, S Knox
Journal of business research 62 (3), 379-389, 2009
11372009
Towards the ‘perfect’customer experience
P Frow, A Payne
Journal of Brand Management 15 (2), 89-101, 2007
7862007
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British journal of management 26 (3), 463-483, 2015
7112015
Customer relationship management: Strategy and implementation
A Payne, P Frow
The Marketing Book, 439-466, 2016
6942016
Value propositions as communication practice: Taking a wider view
D Ballantyne, P Frow, RJ Varey, A Payne
Industrial marketing management 40 (2), 202-210, 2011
6812011
A stakeholder perspective of the value proposition concept
P Frow, A Payne
European journal of marketing 45 (1/2), 223-240, 2011
6792011
The role of multichannel integration in customer relationship management
A Payne, P Frow
Industrial marketing management 33 (6), 527-538, 2004
6582004
The customer value proposition: evolution, development, and application in marketing
A Payne, P Frow, A Eggert
Journal of the Academy of Marketing Science 45, 467-489, 2017
5472017
Co-creation practices: Their role in shaping a health care ecosystem
P Frow, JR McColl-Kennedy, A Payne
Industrial Marketing Management 56, 24-39, 2016
5012016
Value propositions: A service ecosystems perspective
P Frow, JR McColl-Kennedy, T Hilton, A Davidson, A Payne, D Brozovic
Marketing theory 14 (3), 327-351, 2014
4612014
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A Eggert, W Ulaga, P Frow, A Payne
Industrial Marketing Management 69, 80-90, 2018
3612018
Relationship marketing: looking backwards towards the future
A Payne, P Frow
Journal of services marketing 31 (1), 11-15, 2017
3242017
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing theory 12 (2), 201-205, 2012
3162012
Strategic customer management: Integrating relationship marketing and CRM
A Payne, P Frow
Cambridge University Press, 2013
2722013
Customer relationship management: a strategic perspective
PE Frow, AF Payne
Journal of business market management 3, 7-27, 2009
2482009
Customer management and CRM: addressing the dark side
P Frow, A Payne, IF Wilkinson, L Young
Journal of Services Marketing 25 (2), 79-89, 2011
2192011
Designing business models for value co-creation
K Storbacka, P Frow, S Nenonen, A Payne
Special issue–Toward a better understanding of the role of value in markets …, 2012
2102012
Developing superior value propositions: a strategic marketing imperative
A Payne, P Frow
Journal of Service Management, 2014
2072014
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Artiklar 1–20