Adele Berndt
Adele Berndt
Associate Professor, Jönköping International Business School
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Relationship marketing and customer relationship management
A Brink
Juta and Company Ltd, 2009
Marketing research
A Berndt, D Petzer
Heinemann, 2012
Investigating service quality dimensions in South African motor vehicle servicing
A Berndt
African Journal of Marketing Management 1 (1), 001-009, 2009
Implementing a customer relationship management programme in an emerging market
A Berndt, F Herbst, L Roux
Journal of global business and technology 1 (2), 81-89, 2005
Brand avoidance among Generation Y consumers
Z Knittel, K Beurer, A Berndt
Qualitative Market Research: An International Journal, 2016
Applied strategic marketing
C Jooste, J Strydom, A Berndt, F du Plessis
Pearson, 2012
Readiness for banking technologies in developing countries
AD Berndt, SG Saunders, DJ Petzer
Southern African business review 14 (3), 2010
The effect of changes in servicescape and service quality perceptions in a maternity unit
M Holder, A Berndt
International journal of health care quality assurance, 2011
Relationship marketing and customer relationship management
A Berndt, M Tait
Juta, 2012
Customer relationship management and customer service
A Berndt, A Brink
Juta and Company Ltd, 2004
Marketing: fresh perspectives
HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ...
Cape Town: Pearson Prentice Hall, 2006
Managerial challenges in South Africa
A Berndt, G Svensson, CH Mayer, L Louw
European Business Review, 2011
Critical success factors for franchised restaurants entering the Kenyan market: franchisors’ perspective
L Gikonyo, A Berndt, J Wadawi
SAGE Open 5 (4), 2158244015614378, 2015
Open or delete: Decision-makers’ attitudes toward e-mail marketing messages
M Andersson, M Fredriksson, A Berndt
Advances in Social Sciences Research Journal 1 (3), 133-144, 2014
The use of technology in customer relationship management (CRM)
M Viljoen, JA Bennett, AD Berndt, CR Van Zyl
Acta Commercii 5 (1), 106-116, 2005
Franchisee satisfaction among food franchisees: an exploratory study
A Brent
Southern African Business Review 13 (1), 1-20, 2009
Starting out in marketing
A Berndt, L Du Plessis, HB Klopper, I Lubbe, M Roberts-Lombard
Roodepoort: Future Vision Business Consultants, 235, 2009
Shedding light on the use of single and multisensory cues and their effect on consumer behaviours
M Helmefalk, A Berndt
International Journal of Retail & Distribution Management, 2018
Service quality and customer satisfaction among bank clients in Rwanda
P Ndikubwimana, A Berndt
British Journal of Economics, Management & Trade 13 (4), 1-11, 2016
Service quality in the motor vehicle industry in South Africa: an exploratory study
A Berndt, F Herbst
Southern African Business Review 10 (2), 97-110, 2006
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