| Modeling consumers’ adoption intentions of remote mobile payments in the United Kingdom: extending UTAUT with innovativeness, risk, and trust EL Slade, YK Dwivedi, NC Piercy, MD Williams Psychology & Marketing 32 (8), 860-873, 2015 | 433 | 2015 |
| Lean transformation in the pure service environment: the case of the call service centre N Piercy, N Rich International journal of operations & production management, 2009 | 412 | 2009 |
| The relationship between lean operations and sustainable operations N Piercy, N Rich International Journal of Operations & Production Management, 2015 | 242 | 2015 |
| Exploring consumer adoption of proximity mobile payments E Slade, M Williams, Y Dwivedi, N Piercy Journal of Strategic Marketing 23 (3), 209-223, 2015 | 210 | 2015 |
| High quality and low cost: the lean service centre N Piercy, N Rich European Journal of Marketing, 2009 | 130 | 2009 |
| RFID integrated systems in libraries: extending TAM model for empirically examining the use K Kapoor, Y Dwivedi, NC Piercy, B Lal, V Weerakkody Journal of Enterprise Information Management, 2014 | 60 | 2014 |
| Positive and negative cross‐channel shopping behaviour N Piercy Marketing Intelligence & Planning, 2012 | 59 | 2012 |
| Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition NJ Payne, C Campbell, AS Bal, N Piercy Journal of Marketing Education 33 (2), 204-216, 2011 | 56 | 2011 |
| Framing the problematic relationship between the marketing and operations functions N Piercy Journal of Strategic Marketing 15 (2-3), 185-207, 2007 | 50 | 2007 |
| Strategic marketing and operations relationships: the case of the lean enterprise NC Piercy, N Rich Journal of Strategic Marketing 12 (3), 145-161, 2004 | 38 | 2004 |
| Online service quality: Content and process of analysis N Piercy Journal of Marketing Management 30 (7-8), 747-785, 2014 | 37 | 2014 |
| Change management in the public sector: the use of cross-functional teams N Piercy, W Phillips, M Lewis Production Planning & Control 24 (10-11), 976-987, 2013 | 37 | 2013 |
| Examining the information value of virtual communities: Factual versus opinion-based message content C Archer-Brown, N Piercy, A Joinson Journal of Marketing Management 29 (3-4), 421-438, 2013 | 33 | 2013 |
| Examining the effectiveness of experiential teaching methods in small and large OM modules A Brandon‐Jones, N Piercy, N Slack, E Brandon‐Jones, C Campbell International journal of operations & production management, 2012 | 31 | 2012 |
| Experiential learning: The case of the production game N Piercy Innovations in Education & Teaching International 50 (2), 202-213, 2010 | 30 | 2010 |
| Evaluating experiential learning in the business context: Contributions to group-based and cross-functional working N Piercy Innovations in Education and Teaching International 50 (2), 202-213, 2013 | 28 | 2013 |
| Pay-per-click advertising: A literature review KK Kapoor, YK Dwivedi, NC Piercy The Marketing Review 16 (2), 183-202, 2016 | 27 | 2016 |
| Profiling existing research on social innovation in the public sector NP Rana, V Weerakkody, YK Dwivedi, NC Piercy Information Systems Management 31 (3), 259-273, 2014 | 27 | 2014 |
| The implications of lean operations for sales strategy: from sales-force to marketing-force N Piercy, N Rich Journal of Strategic Marketing 17 (3-4), 237-255, 2009 | 27 | 2009 |
| Demand-and supply-side cross-functional relationships: an application of disconfirmation theory N Piercy, A Ellinger Journal of Strategic Marketing 23 (1), 49-71, 2015 | 26 | 2015 |
