| Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets Li Sun, Surendra Rajiv, Junhong Chu International Journal of Research in Marketing 33 (2), 261—275, 2015 | 25* | 2015 |
| The More the Merrier? Dynamic Variety Management in Evolving Two-Sided Markets Li Sun, Surendra Rajiv, Junhong Chu Fifth Annual Research Symposium in Business and Economics, 2013 | | 2013 |
| Consumer Heterogeneity and Complementary Product Variety in Two-Sided Markets Li Sun, Surendra Rajiv, Junhong Chu INFORMS Marketing Science Conference 2012, Boston, 2012 | | 2012 |
| Product Variety in Two-Sided Market: Insights from Home Video Game Industry Li Sun, Surendra Rajiv, Junhong Chu INFORMS Marketing Science Conference 2007, Singapore, 2007 | | 2007 |
