| On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008 | 3593 | 2008 |
| Service-dominant logic as a foundation for service science: clarifications SL Vargo, MA Akaka Service Science 1 (1), 32-41, 2009 | 653 | 2009 |
| Innovation through institutionalization: A service ecosystems perspective SL Vargo, H Wieland, MA Akaka Industrial Marketing Management 44, 63-72, 2015 | 585 | 2015 |
| The complexity of context: A service ecosystems approach for international marketing MA Akaka, SL Vargo, RF Lusch Journal of International Marketing 21 (4), 1-20, 2013 | 399 | 2013 |
| Value cocreation and service systems (re) formation: A service ecosystems view SL Vargo, MA Akaka Service Science 4 (3), 207-217, 2012 | 388 | 2012 |
| Technology as an operant resource in service (eco) systems MA Akaka, SL Vargo Information Systems and e-business Management 12 (3), 367-384, 2014 | 297 | 2014 |
| Global brand positioning and perceptions: International advertising and global consumer culture MA Akaka, DL Alden International journal of Advertising 29 (1), 37-56, 2010 | 248 | 2010 |
| Advancing service science with service-dominant logic SL Vargo, RF Lusch, MA Akaka Handbook of service science, 133-156, 2010 | 227 | 2010 |
| An exploration of networks in value cocreation: A service-ecosystems view MA Akaka, SL Vargo, RF Lusch Special issue–Toward a better understanding of the role of value in markets …, 2012 | 222 | 2012 |
| Extending the context of service: from encounters to ecosystems MA Akaka, SL Vargo Journal of Services Marketing, 2015 | 217 | 2015 |
| Roles as resources: A social roles perspective of change in value networks M Archpru Akaka, JD Chandler Marketing Theory 11 (3), 243-260, 2011 | 200 | 2011 |
| The role of symbols in value cocreation MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo Marketing Theory 14 (3), 311-326, 2014 | 113 | 2014 |
| The evolution and prospects of service-dominant logic: an investigation of past, present, and future research R Wilden, MA Akaka, IO Karpen, J Hohberger Journal of service research 20 (4), 345-361, 2017 | 89 | 2017 |
| Conceptualizing value: a service-ecosystem view SL Vargo, MA Akaka, CM Vaughan Journal of Creating Value 3 (2), 117-124, 2017 | 82 | 2017 |
| Market futures/future markets: Research directions in the study of markets H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ... Marketing theory 12 (2), 219-223, 2012 | 80 | 2012 |
| The co-creation of value-in-cultural-context MA Akaka, HJ Schau, SL Vargo Consumer culture theory, 2013 | 69 | 2013 |
| A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities PS Whalen, MA Akaka Journal of Strategic Marketing 24 (1), 61-75, 2016 | 68 | 2016 |
| How does innovation emerge in a service ecosystem? JD Chandler, I Danatzis, C Wernicke, MA Akaka, D Reynolds Journal of Service Research 22 (1), 75-89, 2019 | 38 | 2019 |
| Extending the context of innovation: The co-creation and institutionalization of technology and markets MA Akaka, SL Vargo, H Wieland Innovating in practice, 43-57, 2017 | 30 | 2017 |
| The role of cocreation and dynamic capabilities in service provision and performance: A configurational study R Wilden, S Gudergan, MA Akaka, A Averdung, T Teichert Industrial Marketing Management 78, 43-57, 2019 | 24 | 2019 |
Stephen VargoShidler Distinguished Professor, Professor of Marketing, University of Hawai'i at ManoaVerifierad e-postadress på hawaii.edu
