Melissa Archpru Akaka
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On value and value co-creation: A service systems and service logic perspective
SL Vargo, PP Maglio, MA Akaka
European management journal 26 (3), 145-152, 2008
35932008
Service-dominant logic as a foundation for service science: clarifications
SL Vargo, MA Akaka
Service Science 1 (1), 32-41, 2009
6532009
Innovation through institutionalization: A service ecosystems perspective
SL Vargo, H Wieland, MA Akaka
Industrial Marketing Management 44, 63-72, 2015
5852015
The complexity of context: A service ecosystems approach for international marketing
MA Akaka, SL Vargo, RF Lusch
Journal of International Marketing 21 (4), 1-20, 2013
3992013
Value cocreation and service systems (re) formation: A service ecosystems view
SL Vargo, MA Akaka
Service Science 4 (3), 207-217, 2012
3882012
Technology as an operant resource in service (eco) systems
MA Akaka, SL Vargo
Information Systems and e-business Management 12 (3), 367-384, 2014
2972014
Global brand positioning and perceptions: International advertising and global consumer culture
MA Akaka, DL Alden
International journal of Advertising 29 (1), 37-56, 2010
2482010
Advancing service science with service-dominant logic
SL Vargo, RF Lusch, MA Akaka
Handbook of service science, 133-156, 2010
2272010
An exploration of networks in value cocreation: A service-ecosystems view
MA Akaka, SL Vargo, RF Lusch
Special issue–Toward a better understanding of the role of value in markets …, 2012
2222012
Extending the context of service: from encounters to ecosystems
MA Akaka, SL Vargo
Journal of Services Marketing, 2015
2172015
Roles as resources: A social roles perspective of change in value networks
M Archpru Akaka, JD Chandler
Marketing Theory 11 (3), 243-260, 2011
2002011
The role of symbols in value cocreation
MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo
Marketing Theory 14 (3), 311-326, 2014
1132014
The evolution and prospects of service-dominant logic: an investigation of past, present, and future research
R Wilden, MA Akaka, IO Karpen, J Hohberger
Journal of service research 20 (4), 345-361, 2017
892017
Conceptualizing value: a service-ecosystem view
SL Vargo, MA Akaka, CM Vaughan
Journal of Creating Value 3 (2), 117-124, 2017
822017
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
802012
The co-creation of value-in-cultural-context
MA Akaka, HJ Schau, SL Vargo
Consumer culture theory, 2013
692013
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities
PS Whalen, MA Akaka
Journal of Strategic Marketing 24 (1), 61-75, 2016
682016
How does innovation emerge in a service ecosystem?
JD Chandler, I Danatzis, C Wernicke, MA Akaka, D Reynolds
Journal of Service Research 22 (1), 75-89, 2019
382019
Extending the context of innovation: The co-creation and institutionalization of technology and markets
MA Akaka, SL Vargo, H Wieland
Innovating in practice, 43-57, 2017
302017
The role of cocreation and dynamic capabilities in service provision and performance: A configurational study
R Wilden, S Gudergan, MA Akaka, A Averdung, T Teichert
Industrial Marketing Management 78, 43-57, 2019
242019
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Artiklar 1–20