| Tweens and new media in Denmark and Hong Kong LP Andersen, B Tufte, J Rasmussen, K Chan Journal of Consumer Marketing 24 (6), 340-350, 2007 | 66 | 2007 |
| The tweens market and responses to advertising in Denmark and Hong Kong LP Andersen, B Tufle, J Rasmussen, K Chan Young Consumers 9 (3), 189-200, 2008 | 57 | 2008 |
| Not Too Conspicuous, Mother's Consumption of Baby Clothing LP Andersen, EB Sørensen, MB Kjær European advances in consumer research, 94, 2008 | 30 | 2008 |
| Changing masculinity, one ad at a time GH Knudsen, LP Andersen Westminster Papers in Communication and Culture 15 (2), 2020 | 23 | 2020 |
| Nordic branding: An odyssey into the Nordic myth market LP Andersen, D Kjeldgaard, F Lindberg, J Östberg Nordic Consumer Culture: State, Market and Consumers, 213-238, 2019 | 22 | 2019 |
| Nordic consumer culture: Context and concept P Østergaard, JT Linnet, LP Andersen, D Kjeldgaard, S Bjerregaard, ... Consumer Culture Theory 16, 245-257, 2014 | 21 | 2014 |
| The rhetorical strategies of Danish TV advertising: a study of the first fifteen years with special emphasis on genre and irony LP Andersen Samfundslitteratur, 2004 | 11 | 2004 |
| Tweens-mellem medier og mærkevarer LP Andersen Samfundslitteratur, 2011 | 10 | 2011 |
| Veje til flere i arbejde L Andersen 13 løsninger for den danske velfærdsstat, 65-76, 2006 | 10 | 2006 |
| Why Don’t They just Show the Product LP Andersen Children, Media and Consumption. On the Front Edge, 221-234, 2007 | 9 | 2007 |
| Unpacking Nordic branding: the value regimes of Nordicness LP Andersen, F Lindberg, J Ostberg Journal of Place Management and Development 14 (3), 362-378, 2021 | 8 | 2021 |
| Reklamens form og indhold LP Andersen Markedskommunikation: Metoder og modeller i mediaplanlægning og …, 2006 | 8 | 2006 |
| The rhetorical strategies of Danish TV advertising LP Andersen Copenhagen Business School, Doctoral School of Marketing. Search in, 2004 | 8 | 2004 |
| Reinvention through Nordicness: values, traditions, and terroir LP Andersen, F Lindberg, J Östberg The Nordic wave in place branding, 11-24, 2019 | 6 | 2019 |
| Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? SM Torp, LP Andersen The handbook of organizational rhetoric and communication, 67-80, 2018 | 6 | 2018 |
| The Tweens Market and Responses to Advertising in Denmark and Hong Kong, Young Consumers, 9 (3), 189-200 LP Andersen, B Tufte, J Rasmussen, K Chan | 6 | 2008 |
| Ironic branding? The concept of ironic selling propositions in Danish TV‐ads LP Andersen European advances in consumer research 6, 121-126, 2003 | 6 | 2003 |
| Multimodal cuing of strategic irony LP Andersen The multimodal analysis of television commercials, 43-60, 2013 | 5 | 2013 |
| Ironi som reklamestrategi LP Andersen Rhetorica Scandinavica 2006 (37), 34-52, 2006 | 4 | 2006 |
| Conceptualising Television Advertising LP Andersen Branding and Advertising, 2003 | 4 | 2003 |
Jacob OstbergProfessor of Business with a focus on Marketing, Stockholm University School of BusinessVerifierad e-postadress på sbs.su.se
