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Mengtian Jiang
Mengtian Jiang
Assistant Professor, University of Kentucky
Verifierad e-postadress på uky.edu
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Understanding online safety behaviors: A protection motivation theory perspective
HS Tsai, M Jiang, S Alhabash, R LaRose, NJ Rifon, SR Cotten
Computers & Security 59, 138-150, 2016
3772016
Generational Differences in Online Safety Perceptions, Knowledge, and Practices
M Jiang, HS Tsai, SR Cotten, NJ Rifon, R LaRose, S Alhabash
Educational Gerontology 42 (9), 621-634, 2016
502016
Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites
M Jiang, BA McKay, JI Richards, W Snyder
Journal of Interactive Advertising 17 (2), 92-108, 2017
492017
Don’t Hate me Because I am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility
NJ Rifon, M Jiang, S Kim
Advances in Advertising Research (Vol. VI), 125-134, 2015
412015
Online banking for the ages: generational differences in institutional and system trust
S Alhabash, M Jiang, B Brooks, NJ Rifon, R LaRose, SR Cotten
Communication and information technologies annual, 145-171, 2015
232015
Promoting Mask-wearing in COVID-19 Brand Communications: Effects of Gain-loss Frames, Self-or Other-interest Appeals, and Perceived Risks
M Jiang, NA Dodoo
Journal of advertising 50 (3), 271-279, 2021
222021
Bringing Older Consumers Onboard to Online Banking: A Generational Cohort Comparison
M Jiang, NJ Rifon, SR Cotten, S Alhabash, HYS Tsai, R Shillair, ...
Educational Gerontology 48 (3), 114-131, 2022
172022
Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?
J Yang, M Jiang, L Wu
Journal of Interactive Advertising 21 (1), 17-33, 2021
162021
Consumer Resistance To Sponsored eWOM: the Roles of Influencer Credibility and Inferences of Influencer Motives
M Jiang
Michigan State University. Information and Media, 2018
162018
Demystifying Congruence Effects in Instagram In-feed Native Ads: the Role of Media-based and Self-based Congruence
J Yang, M Jiang
Journal of Research in Interactive Marketing 15 (4), 685-708, 2021
142021
Communication and The Good Life
H Wang
Peter Lang Publishing, 2015
132015
Is it institutional or system trust: mediating the effect of generational cohort membership on online banking intentions
S Alhabash, BA Brooks, M Jiang, NJ Rifon, LR Robert, S Cotten
iConference 2015 Proceedings, 2015
102015
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
A Wan, M Jiang
Journal of Current Issues & Research in Advertising 44 (3), 332-372, 2023
92023
The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads
M Jiang, J Yang, E Joo, T Kim
Journal of Interactive Advertising 22 (2), 178-186, 2022
62022
Consumer Response to Celebrity Transgression: Investigating the Effects of Celebrity Gender and Past Transgressive and Philanthropic Behaviors Using Real Celebrities
NJ Rifon, M Jiang, S Wu
Journal of Product & Brand Management 32 (4), 2023
42023
Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure
HJ Jeong, M Jiang
Journal of Interactive Advertising 21 (3), 256-268, 2021
32021
Taking your next vacation from home: motivations and impacts of using live-streaming tourism
P Zhang, M Jiang, Y Shen
22021
Communicating Online Safety: Protecting Our Good Life on the Net
R LaRose, S Alhabash, M Jiang, R Shillair, HS Tsai, SR Cotten, NJ Rifon
Communication and "the good life" (International Communication Association …, 2015
22015
“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses
J Yang, M Jiang, T Kim
Journal of Promotion Management 20 (2), 259-279, 2022
12022
Effect of Online Review Modality on Online Shoppers' Atittude and Behavior
M Jiang, P Huddleston, G Wittenbaum
American Academy of Advertising. Conference. Proceedings (Online), 148, 2014
12014
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Artiklar 1–20