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Hyunju Shin
Hyunju Shin
Associate Professor of Marketing and Professional Sales, Kennesaw State University
Verifierad e-postadress på kennesaw.edu
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Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing
X Liu, H Shin, AC Burns
Journal of Business Research 125, 815-826, 2021
4982021
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
R Casidy, H Shin
Journal of Retailing and Consumer Services 27, 103-112, 2015
1882015
The influence of supply chain management competency on customer satisfaction and shareholder value
A Ellinger, H Shin, WM Northington, FG Adams, D Hofman, K O'Marah
Supply Chain Management: An International Journal 17 (3), 249-262, 2012
1692012
Fear during natural disaster: Its impact on perceptions of shopping convenience and shopping behavior
LRL Larson, H Shin
Services Marketing Quarterly 39 (4), 293-309, 2018
1182018
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
H Shin, JK Eastman, D Mothersbaugh
Journal of Retailing and Consumer Services 38, 59-70, 2017
1122017
An assessment of the association between renewable energy utilization and firm financial performance
H Shin, AE Ellinger, HH Nolan, TD DeCoster, F Lane
Journal of Business Ethics 151, 1121-1138, 2018
612018
The picture of luxury: A comprehensive examination of college student consumers' relationship with luxury brands
JK Eastman, H Shin, K Ruhland
Psychology & Marketing 37 (1), 56-73, 2020
602020
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
H Shin, R Casidy, A Yoon, SH Yoon
Journal of Brand Management 23, 1-23, 2016
592016
Employing proactive interaction for service failure prevention to improve customer service experiences
H Shin, AE Ellinger, DL Mothersbaugh, KE Reynolds
Journal of Service Theory and Practice 27 (1), 164-186, 2017
582017
Service recovery, justice perception, and forgiveness: The “other customers” perspectives
H Shin, R Casidy, AS Mattila
Services Marketing Quarterly 39 (1), 1-21, 2018
492018
Is it love or just like? Generation Z’s brand relationship with luxury
H Shin, J Eastman, Y Li
Journal of Product & Brand Management 31 (3), 394-414, 2022
482022
The bright and dark sides of humorous response to online customer complaint
H Shin, LRL Larson
European Journal of Marketing 54 (8), 2013-2047, 2020
472020
Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages
H Shin, J Parker
Journal of Retailing and Consumer services 35, 1-11, 2017
432017
The influence of chatbot humour on consumer evaluations of services
H Shin, I Bunosso, LR Levine
International Journal of Consumer Studies 47 (2), 545-562, 2023
362023
Luxury experience and consumer behavior: A literature review
DG Gupta, H Shin, V Jain
Marketing Intelligence & Planning 41 (2), 199-213, 2023
242023
CEO’s childhood experience of natural disaster and CSR activities
D Choi, H Shin, K Kim
Journal of Business Ethics 188, 281–306, 2023
242023
The effect of implicit service guarantees on business performance
H Shin, A E. Ellinger
Journal of Services Marketing 27 (6), 431-442, 2013
232013
The efficacy of customer’s voluntary use of self-service technology (SST): A dual-study approach
H Shin, B Dai
Journal of Strategic Marketing 30 (8), 723-745, 2022
202022
Corporate social and environmental irresponsibilities in supply chains, contamination, and damage of intangible resources: A behavioural approach
MF Nunes, CL Park, H Shin
International Journal of Production Economics 241, 108275, 2021
192021
Should a luxury brand's chatbot use emoticons? Impact on brand status
Y Li, H Shin
Journal of Consumer Behaviour 22 (3), 569-581, 2023
142023
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Artiklar 1–20