| Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016 | 589 | 2016 |
| Preference for green packaging in consumer product choices–do consumers care? J Rokka, L Uusitalo International Journal of Consumer Studies 32 (5), 516-525, 2008 | 399 | 2008 |
| Exploring virtual worlds: success factors in virtual world marketing H Tikkanen, J Hietanen, T Henttonen, J Rokka Management Decision, 2009 | 172 | 2009 |
| Balancing acts: Managing employees and reputation in social media J Rokka, K Karlsson, J Tienari Journal of Marketing Management 30 (7-8), 802-827, 2014 | 141 | 2014 |
| Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences N Woermann, J Rokka Journal of Consumer Research 41 (6), 1486-1508, 2015 | 128 | 2015 |
| Environmental dialogue in online communities: negotiating ecological citizenship among global travellers J Rokka, J Moisander International Journal of Consumer Studies 33 (2), 199-205, 2009 | 113 | 2009 |
| Netnographic inquiry and new translocal sites of the social J Rokka International Journal of Consumer Studies 34 (4), 381-387, 2010 | 98 | 2010 |
| Heterotopian selfies: how social media destabilizes brand assemblages J Rokka, R Canniford European Journal of Marketing 50 (9/10), 1789-1813, 2016 | 82 | 2016 |
| Market practices in countercultural market emergence J Hietanen, J Rokka European Journal of Marketing, 2015 | 57 | 2015 |
| Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research J Hietanen, J Rokka, JW Schouten Journal of Business Research 67 (9), 2019-2022, 2014 | 48 | 2014 |
| Videography in consumer research; visions for a method on the rise K De Valck, J Rokka, J Hietanen Finanza Marketing e Produzione 27 (4), 81-100, 2009 | 30 | 2009 |
| Champagne: marketplace icon J Rokka Consumption Markets & Culture 20 (3), 275-283, 2017 | 22 | 2017 |
| Screening marketing: videography and the expanding horizons of filmic research J Rokka, J Hietanen, D Brownlie Journal of Marketing Management 34 (5-6), 421-431, 2018 | 14 | 2018 |
| Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’ J Hietanen, J Rokka Organization 25 (3), 320-334, 2018 | 12 | 2018 |
| Exploring the cultural logic of translocal marketplace cultures: essays on new methods and empirical insights J Rokka Helsinki School of Economics, 2010 | 9 | 2010 |
| On positioning videography as a tool for theorizing J Rokka, J Hietanen Recherche et Applications en Marketing (English Edition) 33 (3), 106-121, 2018 | 8 | 2018 |
| Negotiating beauty: Local readings of global cultural flows J Rokka, HK Desavelle, I Mikkonen ACR Latin American Advances, 2008 | 8 | 2008 |
| Entre-deux-mondes: shaping of artistic projects in a local music scene (31 min) J Rokka, B Cléret, A Sohier ACR North American Advances, 2013 | 7 | 2013 |
| Uusi yhteisöllisyys ja aktiivinen kuluttaja J Rokka Kulttuuriosaaminen - Tietotalouden taitolaji., 2009 | 7 | 2009 |
| Local-global consumption J Moisander, J Rokka, A Valtonen In: Ekström, Karin M. (ed.). Consumer Behaviour: A Nordic Perspective …, 2010 | 6 | 2010 |
Joel HietanenAssociate Professor, University of Helsinki, Centre for Consumer Society ResearchVerifierad e-postadress på helsinki.fi
