Joonas Rokka
Joonas Rokka
Professor of Marketing, Director of Lifestyle Research Center, EMLYON Business School
Verifierad e-postadress på em-lyon.com - Startsida
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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh
Journal of business research 69 (12), 5833-5841, 2016
5892016
Preference for green packaging in consumer product choices–do consumers care?
J Rokka, L Uusitalo
International Journal of Consumer Studies 32 (5), 516-525, 2008
3992008
Exploring virtual worlds: success factors in virtual world marketing
H Tikkanen, J Hietanen, T Henttonen, J Rokka
Management Decision, 2009
1722009
Balancing acts: Managing employees and reputation in social media
J Rokka, K Karlsson, J Tienari
Journal of Marketing Management 30 (7-8), 802-827, 2014
1412014
Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences
N Woermann, J Rokka
Journal of Consumer Research 41 (6), 1486-1508, 2015
1282015
Environmental dialogue in online communities: negotiating ecological citizenship among global travellers
J Rokka, J Moisander
International Journal of Consumer Studies 33 (2), 199-205, 2009
1132009
Netnographic inquiry and new translocal sites of the social
J Rokka
International Journal of Consumer Studies 34 (4), 381-387, 2010
982010
Heterotopian selfies: how social media destabilizes brand assemblages
J Rokka, R Canniford
European Journal of Marketing 50 (9/10), 1789-1813, 2016
822016
Market practices in countercultural market emergence
J Hietanen, J Rokka
European Journal of Marketing, 2015
572015
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
J Hietanen, J Rokka, JW Schouten
Journal of Business Research 67 (9), 2019-2022, 2014
482014
Videography in consumer research; visions for a method on the rise
K De Valck, J Rokka, J Hietanen
Finanza Marketing e Produzione 27 (4), 81-100, 2009
302009
Champagne: marketplace icon
J Rokka
Consumption Markets & Culture 20 (3), 275-283, 2017
222017
Screening marketing: videography and the expanding horizons of filmic research
J Rokka, J Hietanen, D Brownlie
Journal of Marketing Management 34 (5-6), 421-431, 2018
142018
Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’
J Hietanen, J Rokka
Organization 25 (3), 320-334, 2018
122018
Exploring the cultural logic of translocal marketplace cultures: essays on new methods and empirical insights
J Rokka
Helsinki School of Economics, 2010
92010
On positioning videography as a tool for theorizing
J Rokka, J Hietanen
Recherche et Applications en Marketing (English Edition) 33 (3), 106-121, 2018
82018
Negotiating beauty: Local readings of global cultural flows
J Rokka, HK Desavelle, I Mikkonen
ACR Latin American Advances, 2008
82008
Entre-deux-mondes: shaping of artistic projects in a local music scene (31 min)
J Rokka, B Cléret, A Sohier
ACR North American Advances, 2013
72013
Uusi yhteisöllisyys ja aktiivinen kuluttaja
J Rokka
Kulttuuriosaaminen - Tietotalouden taitolaji., 2009
72009
Local-global consumption
J Moisander, J Rokka, A Valtonen
In: Ekström, Karin M. (ed.). Consumer Behaviour: A Nordic Perspective …, 2010
62010
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Artiklar 1–20