How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study C Giray, B Yon, U Alniacik, Y Girisken Journal of Business Research 144, 1175-1185, 2022 | 16 | 2022 |
Identification in football team fans: Sample of Kocaelispor fan YB Doğru, F Koç, C Giray, B Yön Turkish Journal of Marketing 6 (1), 1, 2021 | 3* | 2021 |
Kültür ve mekan araştırmaları O Turgay, T Demir, M Yücetürk, A Dündar, E Ada, T Doğan, SV Öztürk, ... Nobel, 2022 | 1 | 2022 |
COGNITIVE MARKETING B Yön The Essentials of Today's Marketing-3, 2023 | | 2023 |
Beyond Ritual: Exploring Organic Markets in Turkey M Kaptan, B Yön The Latest Approaches in Communication Sciences, 2023 | | 2023 |
DİJİTAL DÖNÜŞÜM: LÜKS 4.0’A DÖNÜŞÜM ÖÜB Yön DİJİTALLEŞME 2, 145, 2022 | | 2022 |