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Simone Guercini
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Cited by
Year
New qualitative research methodologies in management
S Guercini
Management Decision 52 (4), 662-674, 2014
2332014
Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case
S Guercini
Journal of Fashion Marketing and Management: An International Journal 5 (1 …, 2001
1212001
Interaction behaviors in business relationships and heuristics: Issues for management and research agenda
S Guercini, A La Rocca, A Runfola, I Snehota
Industrial Marketing Management 43 (6), 929-937, 2014
1202014
Business networks and retail internationalization: A case analysis in the fashion industry
S Guercini, A Runfola
Industrial Marketing Management 39 (6), 908-916, 2010
1152010
New marketing in fashion e-commerce
S Guercini, PM Bernal, C Prentice
Journal of global fashion marketing 9 (1), 1-8, 2018
1112018
Exploring brand associations: an innovative methodological approach
B Crawford Camiciottoli, S Ranfagni, S Guercini
European Journal of Marketing 48 (5/6), 1092-1112, 2014
1042014
Pharmaceutical industry riding the wave of sustainability: Review and opportunities for future research
M Milanesi, A Runfola, S Guercini
Journal of cleaner production 261, 121204, 2020
1022020
Fast fashion companies coping with internationalization: driving the change or changing the model?
A Runfola, S Guercini
Journal of Fashion Marketing and Management: An International Journal 17 (2 …, 2013
1002013
International competitive change and strategic behaviour of Italian textile‐apparel firms
S Guercini
Journal of Fashion Marketing and Management: An International Journal 8 (3 …, 2004
912004
New business models in online hotel distribution: emerging private sales versus leading IDS
A Runfola, M Rosati, S Guercini
Service Business 7, 183-205, 2013
832013
Sustainability and luxury: The Italian case of a supply chain based on native wools
S Guercini, S Ranfagni
Journal of Corporate Citizenship, 76-89, 2013
812013
Sustainability and luxury: the Italian case of a supply chain based on native wools
SR S Guercini
Journal of Corporate Citizenship, 2013
812013
Developing the researcher‐manager interface in the case analysis process
S Guercini
Management Decision 42 (3/4), 464-472, 2004
742004
Unconventional entrepreneurship
S Guercini, B Cova
Journal of Business Research 92, 385-391, 2018
712018
Heuristics in customer‐supplier interaction
S Guercini, A La Rocca, A Runfola, I Snehota
Industrial Marketing Management 48, 26-37, 2015
702015
L'imprenditoria cinese nel distretto industriale di Prato
M Colombi, S Guercini, A Marsden
LS Olschki, 2002
682002
La conoscenza di mercato del vertice d'impresa. Casi di produttori di tessuti
S Guercini
FrancoAngeli, 2003
662003
Internationalization through e-commerce. The case of multibrand luxury retailers in the fashion industry
S Guercini, A Runfola
International marketing in the fast changing world 26, 15-31, 2015
652015
The integration between marketing and purchasing in the traceability process
S Guercini, A Runfola
Industrial Marketing Management 38 (8), 883-891, 2009
642009
Marketing della moda
A Burresi
Firenze University Press, 2005
632005
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