Jeannette Paschen
Jeannette Paschen
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How blockchain technologies impact your business model
V Morkunas, J Paschen, E Boon
Business Horizons, 2019
Choose wisely: Crowdfunding through the stages of the startup life cycle
J Paschen
Business Horizons 60 (2), 179-188, 2017
Artificial Intelligence in Advertising: How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey
J Kietzmann, J Paschen, E Treen
Journal of Advertising Research 58 (3), 263-267, 2018
Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business
M Farshid, J Paschen, T Eriksson, J Kietzmann
Business Horizons 61 (5), 657-663, 2018
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
J Paschen, J Kietzmann, TC Kietzmann
Journal of Business & Industrial Marketing, 2019
Employer branding: Understanding employer attractiveness of IT companies
A Dabirian, J Paschen, J Kietzmann
IT Professional 21 (1), 82-89, 2019
Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel
J Paschen, M Wilson, JJ Ferreira
Business Horizons, 2020
The brand personalities of brand communities: an analysis of online communication
J Paschen, L Pitt, J Kietzmann, A Dabirian, M Farshid
Online Information Review 41 (7), 1064-1075, 2017
Emerging technologies and value creation in business and industrial marketing
J Paschen, L Pitt, J Kietzmann
Journal of Business & Industrial Marketing 34 (7), 1401-1402, 2019
Investigating the emotional appeal of fake news versus real news using artificial intelligence and human contributions
J Paschen
Journal of Product and Brand Management, 2019
Fine wine through time: a review of the Journal of Wine Research
J Paschen, M Wilson, J Nehajowich, J Prpić
Journal of Wine Research 27 (2), 91-104, 2016
# BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data
J Paschen, M Wilson, K Robson
European Journal of Marketing, 2020
└ votre santÚ–conceptualizing the AO typology for luxury wine and spirits
J Paschen, U Paschen, JH Kietzmann
International Journal of Wine Business Research, 2016
Understanding the opportunities and challenges of wearable technology
L Pitt, J Kietzmann, K Robson, K Plangger, E Treen, J Paschen, ...
Creating marketing magic and innovative future marketing trends, 139-141, 2017
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
J Paschen, U Paschen, E Pala, J Kietzmann
Australasian Marketing Journal, 2020
Cool Marketing for Icewine? Investigating Producer’s Product Positioning, Segmentation, and Marketing Mix for Canadian Icewine: An Abstract
U Paschen, J Paschen, J Kietzmann
Academy of marketing science annual conference, 337-338, 2017
Restraint on Black Friday: An Investigation into Consumer Motivations for Participating in “Buy Nothing Day”: An Abstract
M Wilson, J Paschen, C Pitt, ┼ Wallstr÷m
Academy of Marketing Science World Marketing Congress, 859-859, 2018
Harnessing the Power of Artificial Intelligence for Your Marketing
J Paschen, 2020
Introduction to the Minitrack on 2020 Vision of Crowd Science
J Kietzmann, J Paschen, K Heilgenberg
Proceedings of the 53rd Hawaii International Conference on System Sciences, 2020
Creating market knowledge from big data: Artificial intelligence and human resources
J Paschen
KTH Royal Institute of Technology, 2020
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