| Relationship marketing and customer loyalty NO Ndubisi Marketing intelligence & planning 25 (1), 98-106, 2007 | 1406 | 2007 |
| Manufacturing and service supply chain resilience to the COVID-19 outbreak: Lessons learned from the automobile and airline industries A Belhadi, S Kamble, CJC Jabbour, A Gunasekaran, NO Ndubisi, ... Technological forecasting and social change 163, 120447, 2021 | 737 | 2021 |
| Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction N Oly Ndubisi, C Kok Wah International journal of bank marketing 23 (7), 542-557, 2005 | 708 | 2005 |
| Borneo online banking: evaluating customer perceptions and behavioural intention P Guriting, N Oly Ndubisi Management research news 29 (1/2), 6-15, 2006 | 698 | 2006 |
| Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value HN Nasution, FT Mavondo, MJ Matanda, NO Ndubisi Industrial marketing management 40 (3), 336-345, 2011 | 680 | 2011 |
| An evaluation of SME development in Malaysia AS Saleh, NO Ndubisi International review of business research papers 2 (1), 1-14, 2006 | 624 | 2006 |
| Analyzing key determinants of online repurchase intentions CH Lee, UC Eze, NO Ndubisi Asia Pacific Journal of Marketing and Logistics 23 (2), 200-221, 2011 | 464 | 2011 |
| Effect of gender on customer loyalty: a relationship marketing approach N Oly Ndubisi Marketing intelligence & planning 24 (1), 48-61, 2006 | 459 | 2006 |
| Consumer attitudes, system's characteristics and internet banking adoption in Malaysia N Oly Ndubisi, Q Sinti Management Research News 29 (1/2), 16-27, 2006 | 450 | 2006 |
| Circular economy business models and operations management ABL de Sousa Jabbour, JVR Luiz, OR Luiz, CJC Jabbour, NO Ndubisi, ... Journal of cleaner production 235, 1525-1539, 2019 | 276 | 2019 |
| Relationship between entrepreneurship, innovation and performance: Comparing small and medium‐size enterprises N Oly Ndubisi, K Iftikhar Journal of Research in Marketing and entrepreneurship 14 (2), 214-236, 2012 | 274 | 2012 |
| Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths N Oly Ndubisi Cross Cultural Management: An International Journal 11 (3), 70-89, 2004 | 274 | 2004 |
| Evaluating IS usage in Malaysian small and medium‐sized firms using the technology acceptance model N Oly Ndubisi, M Jantan Logistics information management 16 (6), 440-450, 2003 | 263 | 2003 |
| Digitally-enabled sustainable supply chains in the 21st century: A review and a research agenda CJC Jabbour, PDC Fiorini, NO Ndubisi, MM Queiroz, ÉL Piato Science of the total environment 725, 138177, 2020 | 253 | 2020 |
| A structural equation modelling of the antecedents of relationship quality in the Malaysia banking sector NO Ndubisi Journal of Financial Services Marketing 11, 131-141, 2006 | 252 | 2006 |
| Supplier‐customer relationship management and customer loyalty: The banking industry perspective N Oly Ndubisi, C Kok Wah, GC Ndubisi Journal of Enterprise Information Management 20 (2), 222-236, 2007 | 245 | 2007 |
| Green buyer behavior: Evidence from Asia consumers UC Eze, NO Ndubisi Journal of Asian and African Studies 48 (4), 413-426, 2013 | 244 | 2013 |
| Impact of government export assistance on internationalization of SMEs from developing nations AK Shamsuddoha, M Yunus Ali, N Oly Ndubisi Journal of Enterprise Information Management 22 (4), 408-422, 2009 | 234 | 2009 |
| Supplier selection and management strategies and manufacturing flexibility N Oly Ndubisi, M Jantan, L Cha Hing, M Salleh Ayub Journal of Enterprise Information Management 18 (3), 330-349, 2005 | 233 | 2005 |
| Relationship quality antecedents: the Malaysian retail banking perspective N Oly Ndubisi International Journal of Quality & Reliability Management 24 (8), 829-845, 2007 | 225 | 2007 |
