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Yasamin Vahdati
Yasamin Vahdati
University of Oregon
Verifierad e-postadress på uoregon.edu
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Brand identification, cause-brand alliances and perceived cause controversy
Y Vahdati, KE Voss
Journal of Product & Brand Management 28 (7), 880-892, 2019
112019
CEO Activism and Firm Outcomes: Examining the Role of CEO Political Ideology
Y Vahdati
Oklahoma State University, 2019
12019
Building Brand Identification Through Cause-Brand Alliances: The Role of Perceived Cause Controversy: An Abstract
Y Vahdati, K Voss
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
12018
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Artiklar 1–3