| Uniqueness and status consumption in Generation Y consumers: Does moderation exist? L Butcher, I Phau, AS Shimul Marketing Intelligence & Planning 35 (5), 673-687, 2017 | 106 | 2017 |
| Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status? L Butcher, I Phau, M Teah Journal of Brand Management, 1-15, 2016 | 51 | 2016 |
| Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension L Butcher, B Sung, K Raynes-Goldie Journal of Brand Management, 1-13, 2018 | 29 | 2018 |
| Pawning n00bs: Insights into perceptions of brand extensions of the video game industry L Butcher, Y Tang, I Phau Australasian Marketing Journal (AMJ) 25 (3), 215-224, 2017 | 17 | 2017 |
| Path to discontinuance of pervasive mobile games: the case of Pokémon Go in Australia L Butcher, O Tucker, J Young Asia Pacific Journal of Marketing and Logistics 33 (2), 584-606, 2020 | 14 | 2020 |
| Predictors of purchase intention of luxury South Sea pearls M Teah, L Butcher Australasian Marketing Journal (AMJ) 24 (4), 344-350, 2016 | 13 | 2016 |
| Revisiting experiential marketing: a Delphi study A Davey, B Sung, L Butcher Journal of Brand Management, 1-22, 2023 | 6 | 2023 |
| Setting the Research Agenda of the eSports Revolution L Butcher, K Teah Journal of Global Sport Management 8 (2), 455-459, 2023 | 6 | 2023 |
| Elevating food perceptions through luxury verbal cues: An eye-tracking and electrodermal activity experiment B Sung, L Butcher, J Easton Australasian Marketing Journal 31 (1), 25-35, 2023 | 5 | 2023 |
| Harnessing ‘play’(beyond games) to enhance self-directed learning in VET L Butcher, G Ferguson Journal of Vocational Education & Training 75 (5), 971-990, 2023 | 3 | 2023 |
Ian PhauCurtin UniversityVerified email at cbs.curtin.edu.au
