Harikesh S. Nair
Harikesh S. Nair
Professor of Marketing, Graduate School of Business, Stanford University
Verifierad e-postadress på stanford.edu - Startsida
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Advertising content and consumer engagement on social media: Evidence from Facebook
D Lee, K Hosanagar, HS Nair
Management Science 64 (11), 5105-5131, 2018
464*2018
Asymmetric social interactions in physician prescription behavior: The role of opinion leaders
HS Nair, P Manchanda, T Bhatia
Journal of Marketing Research 47 (5), 883-895, 2010
4042010
Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games
H Nair
Quantitative Marketing and Economics 5 (3), 239-292, 2007
4012007
Empirical analysis of indirect network effects in the market for personal digital assistants
H Nair, P Chintagunta, JP Dubé
Quantitative Marketing and Economics 2 (1), 23-58, 2004
3372004
Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19 (3), 287-304, 2008
2842008
Social ties and user-generated content: Evidence from an online social network
SK Shriver, HS Nair, R Hofstetter
Management Science 59 (6), 1425-1443, 2013
2072013
A structural model of sales-force compensation dynamics: Estimation and field implementation
S Misra, HS Nair
Quantitative Marketing and Economics, 1-47, 2011
1662011
Diffusion of new pharmaceutical drugs in developing and developed nations
R Desiraju, H Nair, P Chintagunta
International Journal of Research in Marketing 21 (4), 341-357, 2004
1182004
Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing
PK Chintagunta, HS Nair
Marketing Science, 2011
1132011
Estimating causal installed-base effects: A bias-correction approach
S Narayanan, HS Nair
Journal of Marketing Research 50 (1), 70-94, 2013
922013
Repositioning dynamics and pricing strategy
PB Ellickson, S Misra, HS Nair
Journal of Marketing Research 49 (6), 750-772, 2012
912012
Retail Competition and the Dynamics of Demand for Tied Goods
WR Hartmann, HS Nair
Marketing Science 29 (2), 366-386, 2010
872010
Accounting for primary and secondary demand effects with aggregate data
H Nair, JP Dubé, P Chintagunta
Marketing Science, 444-460, 2005
732005
Native advertising, sponsorship disclosure and consumer deception: Evidence from mobile search-ad experiments
NS Sahni, H Nair
Federal Trade Commission, 2016
45*2016
Television ad-skipping, consumption complementarities and the consumer demand for advertising
AE Tuchman, HS Nair, PM Gardete
Quantitative Marketing and Economics 16 (2), 111-174, 2018
41*2018
Big data and marketing analytics in gaming: Combining empirical models and field experimentation
HS Nair, S Misra, WJ Hornbuckle IV, R Mishra, A Acharya
Marketing Science 36 (5), 699-725, 2017
382017
Identifying causal marketing mix effects using a regression discontinuity design
W Hartmann, HS Nair, S Narayanan
Marketing Science 30 (6), 1079-1097, 2011
382011
VMT-mix modeling for mobile source emissions forecasting: formulation and empirical application
CR Bhat, HS Nair
Transportation research record 1738 (1), 39-48, 2000
272000
Homogeneous contracts for heterogeneous agents: aligning sales force composition and compensation
Ø Daljord, S Misra, HS Nair
Journal of Marketing Research 53 (2), 161-182, 2016
26*2016
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
NS Sahni, HS Nair
The Review of Economic Studies 87 (3), 1529-1564, 2020
242020
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Artiklar 1–20